A Digital Marketer puts a magnifying glass on your business, your product or service, who it benefits, and who exactly to target with the type of content being created for social media and online professional advertisements. Behind the scenes, they are planning, strategizing, brainstorming, testing, analyzing, designing and researching all for that 10 second video that goes viral or that display ad that gets the sweet spot of clicks on it to convert into clients/customers.

Online Advertising is more cost-effective than traditional marketing. Think about when we see advertisements on TV or hear them on the radio they can't possibly know our interests, likes, desires, and fears. Well with social media we know all of that. People's searches online and how they interact let's search engines and social media platforms know the type of information that they are interested in. 
Let's say someone is a fitness guru and they got advertised a supplement that gives them more energy after workouts. That is pretty spot-on delivered to the person interested. That is what makes digital marketing so cost-effective. Did we mention, it's a tax write off? So, you get to bring in more business and write it off.

Outsourcing social media management brings someone with your businesses best interests there every week to research competition, communicate with your audience, and strategize content that will resonate with others. WHY is social media growth important? This is how brands are built today. We begin recognizing brand names after exposure online, hearing from a friend, seeing an advertisement and when all of these efforts come together- brand awareness is built.  Having your own community on your social media is important today. By investing in yourself / your business. Your businesses' social media accounts are your "owned media" just like a website. Essentially, it is yours and no one can take from you. Building a community of people who are interested in your products, services or stories is right where your social media accounts need to be.

To speed up leads/sales we recommend our online advertising package. We thoroughly research your industry, product, service, customers, customer demographics before an advertisement goes live. Then we create, setup and manage the advertisement while it runs. We make tweaks to the advertisement as it is running to optimize results and maximize your ROI. *disclaimer- we cannot recommend jumping to online advertising if you have zero social media presence* We would then recommend starting social media accounts before pushing advertisements out.

Coastal Digital Marketing is based in San Pedro, California. Our founder, Nikki was born and raised in San Pedro. We are a social media and search engine focused digital marketing agency serving the South Bay- San Pedro, Rancho Palos Verdes, Palos Verdes, Torrance, Lomita, Redondo Beach, Hermosa Beach, and Long Beach.