Digital Marketing Services FAQS
What is Digital Marketing?
Digital Marketing is any form of marketing done online through search engines, websites, and apps. Molding your businesses digital footprint across various platforms like Google search, Facebook, Instagram, TikTok, NextDoor and more optimizes your reach and brand awareness.
What does a Digital Marketer do?
A Digital Marketer puts a magnifying glass on your business, your product or service, who it benefits, and who exactly to target with the type of content being created for social media and online professional advertisements. Behind the scenes, they are planning, strategizing, brainstorming, testing, analyzing, designing and researching all for that 10 second video that goes viral or that display ad that gets the sweet spot of clicks on it to convert into clients/customers.
Why Online Advertising instead of Traditional Marketing?
Online Advertising is more cost-effective than traditional marketing. Think about when we see advertisements on TV or hear them on the radio they can't possibly know our interests, likes, desires, and fears. Well with social media we know all of that. With access to what people search online, and how they interact! Search engines and social media platforms know people's interests.
Let's say someone is a fitness guru and they got advertised a supplement that gives them more energy after workouts. That is pretty spot-on. That is what makes digital marketing so cost-effective. Did we mention, it's a tax write off? So, if you're thinking of investing in marketing we're here for you!
Why does my business need Social Media Management?
Hiring a social media manager brings someone with your businesses best interest in mind there every week to research competition, communicate with your audience, and strategize content that will resonate with others. WHY is social media growth important? This is how brands are built today. We begin recognizing brand names after exposure online, hearing from a friend, seeing an advertisement and when all of these efforts come together- brand awareness is built. Having your own community on your social media is important today. By investing in yourself / your business. Your businesses' social media accounts are your "owned media" just like a website. Essentially, it is yours and no one can take from you. Building a community of people who are interested in your products, services or stories is right where your social media accounts need to be.
I want to increase my leads/sales now. What service should I choose?
To speed up leads/sales we recommend our online advertising and social media marketing service. We thoroughly research your industry, product, service, customers, and customer demographic before an advertisement goes live. Then we create, setup, and manage the advertisement while it runs. We make tweaks to the advertisement as it is running to optimize results and maximize your ROI. *Disclaimer- We recommend polishing and strengthening your social media accounts before pushing advertisements out.*
Which locations does your agency do digital marketing for?
Coastal Digital Marketing is based in San Pedro, California. Our founder, Nikki was born and raised in San Pedro. We serve LA County / the South Bay.