What is UGC Content Creation and How Does It Help Businesses?
UGC is user generated content- meaning, customers and clients that make content after using your product or service.
This is essentially like an influencer. Almost everyone with a phone knows an influencer is someone who has a pre-existing online presence and credibility with their followers. So, when they recommend something that resonates with them their followers are more likely to act.
Now influencer marketing is huge and will continue to be and actually increase more over the years.
However, this can be pricy! Not all businesses can afford to have someone like Charli D'Amelio to boast their product or service!
That is where UGC comes into play. Finding people who have a smaller following to try your product or service and give an honest review! Reviews are everything, back in the day before we did major advertising businesses got by with word of mouth (WOM)! This is still prevalent today, just in ways that are largely scalable. For example, an organic (non-paid) post on NextDoor Neighbor gets roughly 1,800 views! If someone says something negative or positive about a restaurant, product or service it is going to have some impact!
How do I get someone for UGC?
Finding a UGC creator can entail asking customers to give a review on a product they purchased in exchange for a coupon a win-win and a beautiful example of customer retention!
Customer retention is exactly how it sounds, building a relationship and loyalty where customers become repeat purchasers we see this all the time. Grocery stores have memberships so you can reap discounts, Nail Salons have little cards to stamp or codes to scan and after you get that 8th manicure the next one is free! #GirlMath! (We all do it...)
BUT.... What if I am really new, l don't have customers yet... how can I get reviews?
Start networking and advertising! If you are specifically seeking a UGC creator head over to Fiverr this is an online service connecting you with freelancers who can create a UGC video after receiving your product and for an affordable price too!