Social Media Algorithms- How Do They Work?

Each algorithm works differently choosing between millions of creators, businesses and personal accounts content. Depending on what content you are putting out- there is an even chance for everyone.

Instagram has become more of a reel and carousel based platform. They are likely to push content that is being commented and shared. 

Driving engagement is the best way to do this. With the latest update- they actually do not want your captions asking people to comment, so you have to get creative with it...

Something along the lines of..

1. Rate this 1-5, or how did we do?

2. Do you agree? --> When sharing an informational post, or starting a controversial discussion ask people for their opinions. 

3. Which one is your favorite? For restaurant owners showing foods, real estate agents showing homes, contractors showing transformations, content creators showing outfits... etc.

Does Your Social Media Platform Know When You're -Cheating-?

Today there are so many ways to create content, numerous third-party platforms are used. Maybe you're using Canva, Capcut or Vinemo. When posting that final video, you have put together, the words should be typed and used inside of the platform you are posting on. This is because native text to platforms help them to read and understand your content and know who to show it to.Doing voiceovers with on screen text, writing text small and invisible (dragging it off screen) so you don't have to give up those cuter fonts from editing platforms.

Write that text somewhere on the screen if you still want to use tho