Marketing for Local Services or Brick n Mortars
When it comes to marketing local services or brick n mortars- location, location, location, is the #1 factor of importance.
How can we reach these people in the area? Some wonderful platforms to be on are NextDoor, Yelp, and Groupon as well as Facebook groups in your area.
Tried and true tactics like crafting a flyer, handing out business cards, offering current customers a discount to write a review or refer someone.
How do you stand out when there are so many others doing the same thing?
It's mandatory to be aware of your competition, what they are doing that you aren't, but also what you are doing that they aren't...
Building a brand for your business is a vital step of marketing.....
People hear it all the time... Increase. Brand. Awareness.
But... How do you do that if you don't have a brand?
Building a brand cannot be skipped.
5 ways to build your brand
1. Identify your target audience. Who are your ideal customers, who are you trying to reach? Knowing your audience makes it easier to connect with them and provide for their needs.
2. Make it clear what your business offers any chance you get whether it is at a storefront, or your online storefront on your website and social media.
3. Figure out the type of content you want to put out. Is it humor, is it desire, is it aesthetics?
2. Post consistently across at least 3 social media platforms.
3. Build reviews and word of mouth. Don't be afraid to ask people to make a review or refer you offering an incentive.
Brand awareness is the most expensive part of marketing. It takes time for people to recognize who you are, what you are offering and whether they will be a customer or not, they can still refer someone. Personally, I have heard about a product or service and thought of a friend who would like it many times.
Investing in your business with a marketing specialist is not only a tax write off, but a less stressful way to grow.
We are here to listen to your businesses needs and create a unique marketing plan with SMART (specific, measurable, attainable, relevant, and timely) goals.