22 Jul 2024

Instagram Reel Strategy (Updated July 2024)

Coastal Digital Marketing

With social media algorithms constantly updating methods and tactics to reach non-followers have to be adjusted, we hit a plateau recently on Instagram reels. After doing some research, we discovered 5 tips to reach more non-followers on Instagram.

1. Quick 10 second Instagram Reel

2. Trending Audio- one with 5K -7K uses, most of the time the first song trending has been used to many times, depending on if it is the beginning of the trend.

3. Movement in the first 3 seconds of your Instagram reel to capture attention, but because the video is so quick it will be watched especially if it is interesting.

4. Your Instagram Reel's Caption! There are about 8 words that show underneath the reel. Ask for people to watch a crazy transformation or start with a hook if your reel is more educational and how they can learn by reading your caption. When the caption is read, the video still plays in the background.

5. Utilize Instagram Explore page! Search similar content to what you are posting for inspiration on sounds, hashtags and captions. Don't copy others and cookie cutter it, use this tool solely for inspiration and an example of content that was successful in reaching a larger audience before!