How to get sales on TikTok Shop
TikTok is slowly becoming the next Amazon. It won't replace Amazon, but it is a worthy competitor.
People can buy numerous products through TikTok shop, I am getting used to hearing friends say, "oh I got these dresses on TikTok shop!"
As a business owner, how can you get sales on TikTok Shop?
First and foremost, know the platform.
TikTok is somewhere completely different than any other platform. Where people don't focus on looks or the perfect life, but they get real and talk about struggles and the reality behind posts we see on Instagram that just show the best memories.
Because people get real on this platform- UGC content is imperative. UGC content is original content made by an ordinary person, a micro-influencer or an influencer where these people use a product and give a review.
Finding the right people to be a TikTok affilate
Now because the platform is based on realness and not fake, it is important WHO is chosen to do UGC content. Picking someone who actually resonates and has spoken about topics related to your product, story or mission is the best way to connect and reach the right target audience.
Take a product on PCOS in women. This is best for someone who is an advocate for woman's health and finding treatments and has spoken about it in the past.
What you don't want to do
You don't want to pay just anyone to create UGC content and direct how they create it you want it to be organic, not like an ad and an actual review from someone who benefits from your product recommending to their followers. This means videos using the product in a "day in the life" or talking about it while on the go.
Content that is real and authentic resonates with your audience, and finding the right people who can relate to your product can help others to relate too.
It can be time-consuming and frustrating looking for the right people. If you are interested in boosting your TikTok Shop sales, inquire with us today.