How to Find Your Target Audience, Why it is Important.
A target audience is a group of potential customers characterized by specific demographics details like gender, age, lifestyle, values and location.
WHY is it important?
Knowing who you are targeting, and reaching them maximizes return on investment (ROI).
Take Stanley, they have been around for over a hundred years. Within the past year, they changed who they are targeting from outdoorsy men to busy women. Their tactics on social media platforms like YouTube, Instagram and TikTok with the popular hashtag #WaterTok showing active, busy women bringing their Stanley on the go, or using it in a day of their life, and incorporating different designs with a cute feminine touch.
Tapping into the market of woman 20s-50s increased their revenue by $650 million.
NOW that we can see how important this is...
HOW to find your target audience?
1. Think about your product or service and the problem it solves for people.
2. Think about who is most likely to benefit from your solution.
3. Define your unique selling proposition (USP) what sets you apart from the competition?
4. Research your market. Who is your competition? Who are they targeting?
5. Create a persona with demographics. What is their age, gender, interests, income, goals, hobbies, habits
6. Once this is done, you can determine which platforms to utilize. Are we looking for established adults (LinkedIn, Facebook) or are we looking for a younger audience (TikTok, Instagram)
Lastly, create a strategized plan with authentic and on-brand content with messaging that touches your audience. Test it out, tweak it and analyze what works and what doesn't!