Best Instagram Practices: October 2024 Instagram Update!
Adam Mosseri, The Head of Instagram gave us updated October 2024 best instagram practices!
1. Reels- creating consistent high-quality reels is still the BEST way to grow on Instagram. The Head of Instagram recommends posting 10 or more reels a month as statistically, this is when accounts following growth rate is larger.
2. Type of reel- Make the first 3 seconds matter, we have seen the trends of someone falling down and it transitions into someone pretending to fall, then getting up and talking about the product or service. OR my most favorite, this video of water splashing off of a woman's belly transitioning to water splashing on an employee who then tells their location, and service
https://www.tiktok.com/t/ZTFXp6TEg/
3. Timing- short-form videos are still the best performing (7-10 seconds) BUT also reels 30-90 seconds anything higher than 90 seconds WON'T be recommended to a new audience
4. Try trending audio- the popularity on trends and reels helps determine how it will perform. Try to be EARLY to the trend if the original video got 1M views or close to that and the song has been used under 10K times it is a right song to use!
5. Hashtags- use relevant hashtags that are related to the topic of your reel or post!
6. Photos / carousels- if you are not a reel person, post carousels WITH AUDIO it was just released that using audio increases the reach!
7. Keep it high-res and on platform- high-quality content performs best and NATIVE content created on there do not repost TikTok's with the watermark unless you already have a huge and loyal following.
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